Welcome to Keith Latman

imagiclabs.com Keith Latman is chief software architect of iCarMagic, a leading provider of customer relationship management (CRM) and internet lead management (ILM) tools and services in the automotive Industry.

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Richard Keith Latman

Keith Latman is Chief Software Architect and Co-Founder of iMagicLab (formerly iCarMagic). Latman drives technology, sales, marketing and architecture decisions across all iMagicLab products to ensure the product direction is consistent with the overall strategy of the company and the needs of the marketplace. Over the past 3 years he has trained thousands of car dealer personnel, written over 75 published articles and has spoken at major industry events and seminars nationwide.

Latman has broad experience in the sales, hardware, software and services sectors, having spent more than 12 years in senior management roles in the IT industry and over 7 years in the automobile retailing space. Prior to founding iMagicLab, he started and ran Internet departments in the San Francisco Bay Area (one of which sold over 1200 cars in a single year) and helped start many innovative companies including RetailTRAC (Sold to Minow LLC), MicroPOS (Sold to Micros) and Microworkz.com.